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The Source by Talent Resources | Issue 38

Jessica Simpson and Brandon McMillanCelebrate International Dog Day with PetSafe

PetSafe celebrated International Dog Day with Jessica Simpson and celebrity animal trainer and host of Lucky Dog, Brandon McMillan. PetSafe created the Unleashed Event, an ultimate indoor dog park at Westfield Century City Mall, on Friday, August 25th, complete with splash pools, obstacle courses, activities, treats and swag to celebrate our four-legged best friends on their special day. The event was covered by media outlets including Access, E! News, Entertainment Tonight, Extra and many more.

Gabby Windey gave us a behind-the-scenes look at her AviClear skincare treatments.

Talent Resources secured influencer ItsMamaCookie to help promote Skinny Mixes and spread the word that Skinny Mixes Sauces are now available nationwide at Walmart.

WNBA Star Izzy Harrison showcased her TAF merchandise unboxing highlighting the new athleisure pieces available at The Athlete's Foot.

TR Social was on the ground at The Children's Place x The Jonas Brothers event at Dream Live. By capturing engaging and in-the-moment content of each activation, TR was able to amplify the post-event coverage across all social media channels. With a variety of in-feed carousels and reels covering the red carpet, press coverage and an exclusive musical performance, TR was able to garner an increase in engagements and impressions across the platforms.

Genetica and Endocanna Health Announce Partnership

Genetica, an innovative AI company leading the way in the cannabis and CBD retail operations landscape, announced its partnership with Endocanna Health, a biotechnology research company at the forefront of cannabinoid personalization. This strategic collaboration marks a significant leap forward in enhancing customer experiences, driving product precision and elevating retail data insights in the cannabis industry. The announcement was picked up by media outlets including Yahoo! Finance, MarketWatch, Benzinga and more.

Dana Paris, CMO at Jordan’s Skinny Mixes, was interviewed by Modern Retail about this year’s fall flavor trends, #WaterTok and pumpkin season.

Real Essentials’ Short-Sleeve V-Neck Activewear T-Shirt was featured on Real Simple.

For the second year in a row, The Athlete’s Foot partnered with the Refugee Life Association, Youth Guidance and the Community Retail Association to host their Back 2 School Kicks event for hundreds of students from underserved neighborhoods across Chicago. Students were gifted new sneakers and backpacks courtesy of The Athlete’s Foot. The event was covered by Fox 32 Chicago.

Check out Talent Resources’ venture capital side of the business on our website here and our deck here!


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