What Is Lifestyle Public Relations? A Complete Guide for Brands
Quick Answer
Lifestyle public relations is the practice of earning media coverage, creator and celebrity partnerships, and cultural relevance for consumer brands, so people trust a brand before they ever see an ad. A lifestyle PR agency combines media relations, brand storytelling, influencer work, events and reputation management. Talent Resources, a New York headquartered lifestyle PR agency founded in 2007, runs these programs for global consumer brands. Its 2022 work for The Athlete's Foot alone secured over 1.74 billion earned media impressions.
TL;DR
Lifestyle PR sits where public relations, influencer marketing and celebrity partnerships overlap. It is built for consumer brands in fashion, beauty, food and beverage, wellness, retail and fintech that need a real place in the culture.
Unpaid voices carry the most weight. Muck Rack found that about 82% of AI citations came from earned media in late 2025, and Edelman found that unpaid voices are five times more powerful than paid brand voices for insular consumers.
Budgets are rising while scrutiny grows. Influencer Marketing Hub reports that 87.49% of marketers expect bigger influencer budgets in 2026, and Gartner reports that 39% of CMOs plan to cut agency budgets. Proof of results decides who keeps the work.
Five Talent Resources case studies below show what the work looks like, from 533.8 million potential media impressions for tm:rw x Shaquille O'Neal to 1.74 billion earned media impressions for The Athlete's Foot.
The right agency brings a talent network, a PR bench, social capability and honest reporting under one roof.
Talent Resources offers all of it from eight offices, with New York as its headquarters.
What Is Lifestyle Public Relations and How Does It Work?
Lifestyle public relations is a branch of PR that shapes how consumer brands appear in everyday culture, through earned media, creators, celebrities, events and social content. Corporate PR protects a company's standing with investors, regulators and employees. Lifestyle PR works on what people talk about over dinner and what they save on their phones.
A few terms are worth defining. Earned media is coverage a brand wins through editorial judgment or audience interest rather than by paying for placement. Earned media value (EMV) is an estimate of what that same exposure would have cost to buy as advertising. Celebrity talent procurement is the work of identifying, negotiating and contracting celebrities and creators for brand partnerships. User generated content (UGC) is content made by customers or creators instead of by the brand.
At Talent Resources we run lifestyle PR in four stages. Discovery maps the brand, its category, its audience and its rivals. Strategy joins talent selection, messaging and channel planning into one story. Activation puts that story in front of editors, creators and audiences at the same time, and amplification measures what works and scales it, often with paid support behind the best content.
There is a newer reason to care, and it has to do with search. Muck Rack's May 2026 What Is AI Reading? report found that nearly 84% of the citations in AI answers came from earned media, with journalism alone at 27%. Among queries about industry trends, 46% cited journalism. When someone asks ChatGPT or Gemini about your category, the answer is built largely from the coverage you earned.
The December 2025 edition of the same report found only a 2% overlap between the journalists PR teams pitch most and the journalists AI engines cite for a brand. Many teams are chasing the wrong bylines. A lifestyle PR agency worth hiring knows which outlets feed both readers and algorithms, and our guide on how lifestyle public relations builds cultural relevance goes deeper on that link.
Why Lifestyle Public Relations Matters More in 2026
Consumers have pulled inward, and brands feel it. The 2026 Edelman Trust Barometer Special Report, based on 17,688 respondents in 15 countries, found that two thirds of consumers hesitate to trust people who differ from them in values, information sources or background. Among those insular consumers, 46% say unpaid voices have the biggest effect on whether they trust a brand. The same group trusts friends and family (82%) and people like them (76%), and 42% distrust celebrities.
Celebrity partnerships still work, but a celebrity with no connection to the brand's story gets ignored while a well matched one gets believed. Matching is where agencies earn their fee.
Attention has moved too. The 2026 Reuters Institute Digital News Report found that social media and video networks now beat both TV and news websites as sources of news, and that 77% of people worldwide watch online news video every week. Deloitte's 2025 Digital Media Trends survey found that 56% of Gen Z consumers find social content more relevant than traditional TV and film, and 52% of Gen Z feel a stronger bond with creators than with TV personalities or actors.
Culture moves fast, and consumers notice clumsy attempts to chase it. The 2025 Sprout Social Index found that 93% of consumers say it matters for brands to keep up with online culture, yet one third find it embarrassing when a brand jumps on a viral trend. Sprout also found that 81% of consumers make impulse purchases influenced by social media. The opportunity is large and the margin for awkwardness is small.
Meanwhile, growth is harder to buy. Salesforce's State of Marketing 2026 report, based on 4,450 marketers, found that 69% find it harder to acquire new customers and 85% say customer expectations are higher than ever. Gartner's 2025 CMO Spend Survey found budgets flat at 7.7% of company revenue and 59% of CMOs short of the budget their strategy needs. Earned attention is how disciplined brands close that gap.
Benefits of Lifestyle Public Relations for Brands
Trust That Paid Media Cannot Buy
Trust is the first benefit and the hardest to fake. Northwestern's Medill Spiegel Research Center surveyed 209 senior marketing decision makers in June 2026, and 44% ranked creators as the most trusted source, ahead of social media ads at 34%. Lifestyle PR puts a brand inside conversations that audiences already trust, from editorial features to creator recommendations.
Reach That Compounds
Spending on creators keeps climbing. EMARKETER forecasts that US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion in 2025. CreatorIQ's 2026 State of Creator Marketing report, based on 1,723 respondents, found that creator marketing investment rose 171% in a year. A single press moment can then feed creator content, paid amplification and search visibility for months.
Visibility Where Customers Now Ask Questions
AI engines lean on earned coverage, so every credible placement works twice. It reaches the readers of that outlet, and it becomes raw material for the answers AI tools give about your category. Brands that skip earned media risk being absent from AI answers altogether, on top of missing the press itself.
Credibility With Investors and Partners
Press coverage is also a business asset. A story in Bloomberg or WWD gets read by retail buyers, investors and prospective hires. You will see this in the tm:rw case study further down, where one partnership was written up for financial, trade and entertainment audiences at once.
What Does a Lifestyle PR Agency Actually Do?
A lifestyle PR agency pitches journalists, writes press materials, secures influencer and celebrity partners, plans events, manages social content and protects a brand's reputation. The best ones run these as a single program rather than as separate vendors who never talk. Talent Resources, a New York headquartered lifestyle PR agency, handles PR and brand communications alongside talent procurement, social and paid amplification, so the story stays consistent from the press release to the Instagram caption.
The service list looks familiar. The difference sits in how the pieces connect. Media relations produces the coverage, and talent partnerships produce the moments worth covering. Social management extends both, and reputation work keeps one bad week from undoing a good year.
It helps to know what brands actually outsource. Influencer Marketing Hub's 2026 Benchmark Report, which surveyed more than 600 marketers, found that creator discovery and vetting is the most outsourced function at 19.44%, followed by content production at 15.28%. Reporting and analytics is outsourced least, at 6.94%. Brands want help with access and execution, and they want to see the numbers for themselves, which is exactly how a good agency should operate.
The same report found that 66.33% of brands run influencer programs entirely in house, and only 21.42% use an agency fully or in a hybrid model. If your team is in house, an agency fills the gaps in celebrity access, press relationships and speed. If you have no team, an agency can build the whole machine. Our celebrity and influencer marketing practice works both ways.
Lifestyle Public Relations Strategies for Luxury and Fashion Brands
Luxury and fashion brands face a tougher climate than most. The McKinsey and Business of Fashion State of Fashion 2026 report found that 46% of fashion executives expect industry conditions to worsen in 2026, up eight points from the year before, and 76% name tariffs as the issue that will define the year, according to the summary published by the CFDA. Discounting is the lazy response. Earned credibility is the better one.
A lifestyle PR strategy for a luxury brand starts with restraint. Fewer, better placements in outlets the customer respects beat a flood of mentions. Talent has to fit the brand's codes, and given the Edelman finding on celebrity distrust, a poor fit costs more than it gains. Events should feel like invitations rather than advertisements.
Three moves tend to work. First, anchor each season in an editorial story, such as a craft, a collaboration or a founder's point of view. Second, pair that story with a small number of talent partners whose own audiences already care about the category. Third, extend the moment through owned and paid social only after the earned coverage lands, because coverage lends the paid content credibility.
For beauty, fashion and consumer packaged goods programs, our team works through a dedicated approach described on the page for the best influencer agencies for beauty, fashion and CPG.
Five Lifestyle PR Case Studies From Talent Resources
Advice only goes so far. The five campaigns below show how Talent Resources applies lifestyle public relations to different brands, from retail technology to men's grooming to prediction markets. Each links to the full case study on our site.
tm:rw x Shaquille O'Neal: An Equity Partnership That Made Business News
tm:rw is an innovation retail and retail technology company. It needed to reach consumers, investors and industry stakeholders at the same moment, which a standard endorsement could not do.
Talent Resources identified, secured and negotiated a long term partnership between tm:rw and Shaquille O'Neal, and structured it so he joined as an investor, equity partner and global ambassador. That structure matters. A paid face for a brand earns a social post and perhaps an entertainment mention. An equity partner earns a business story, and business editors cover business stories.
Our PR team built the communications plan around that angle. The announcement earned coverage in Bloomberg, Yahoo Finance, WWD, the New York Post, Entrepreneur and Access Hollywood, among other outlets. The mix is deliberate. Financial press reached investors, trade press reached the retail industry, and entertainment press reached the public. One partnership spoke to three audiences without three separate campaigns.
The numbers show it. The campaign generated 533.8 million potential media impressions and 19.5 million social media impressions, along with an estimated 351K+ engagements and 263K+ likes. The audited earned media value was $4.9 million.
The scope covered celebrity partnership, talent procurement and PR with earned media in one engagement. The same team that negotiated the deal wrote the announcement and pitched the outlets, so nothing passed between a talent agent and a publicist, which is where timing and message tend to slip.
What do we take from this for lifestyle brands? Celebrity partnerships earn the most press when the deal itself is newsworthy. Negotiating ownership and ambassador roles, instead of a single appearance, gave journalists a reason to write and gave tm:rw a spokesperson with a stake in the outcome. Audiences read that as more credible than a rented endorsement. If you are weighing a celebrity deal, the structure deserves as much thought as the name attached to it, and our celebrity and influencer marketing team negotiates those structures every week. You can read the full tm:rw x Shaquille O'Neal case study for the details.
AXE: Three Years of Culture Driven Experiences to Rebuild Relevance
Unilever's AXE, a men's grooming brand, came to Talent Resources with a perception problem. The brand needed to rebuild cultural relevance, and advertising alone was not going to do it. People had formed opinions about AXE, and opinions change when a brand shows up differently in places that matter.
We built a program around talent procurement, celebrity and influencer activations, and experiential events. Over the campaign period, that meant activations at three Super Bowls, two Sundance Film Festivals and three consecutive summers in the Hamptons. Each setting put AXE in front of a different crowd, from mass sports audiences to film and entertainment circles to the summer social scene.
Talent procurement ran through every activation. Choosing who appears at an event is a PR decision as much as a booking one, because the guest list becomes the story editors write. Since one team planned both the talent and the press angle, each year could build on the last instead of starting from zero.
The experiences connected AXE with editors, influencers, creators and entertainment personalities, and they produced sustained social and press exposure instead of a single spike. Results include an estimated 180 million impressions, more than 2.8 million engagements and more than 1.9 million likes. AXE also returned to growth during the three year campaign period. We do not claim PR alone drove that growth, but the program contributed to it, and the repeat presence at the same cultural moments is a big reason why.
A brand with a perception problem needs repetition in the right rooms, because familiarity builds acceptance slowly. One splashy event gets a headline. Three years of showing up gets a different reputation. Our experiential marketing and live events work follows the same logic for brands that need to change how people see them. You can read the full AXE case study for more.
The Athlete's Foot: Local Partners, Charity Activations and 1.7 Billion Impressions
The Athlete's Foot is a retailer with priority markets across the US and the Caribbean. It needed programming for 2022 that fit those markets, rather than a national campaign that treated every city alike.
Talent Resources secured several tightly targeted brand partners for those priority markets. Over six months, the influencers we brought in created more than 40 unique content pieces, and they joined multiple in person activations that tied into local charity and philanthropic initiatives. A charity angle gives local press a natural reason to cover an event, and it lets a retailer show up as part of the community instead of only selling to it.
Our PR team worked alongside the retailer to drive sales and brand awareness by amplifying events and partnerships, pitching strategically and issuing press releases. The scope covered celebrity and influencer marketing, social media management and public relations together. In 2022, Talent Resources PR secured over 1,743,499,464 earned media impressions for the brand.
The earned media figure covers the full year, while the influencer content ran across six months, which suggests the press work carried the brand beyond the content window. For a retailer that matters, because store traffic does not follow a campaign calendar. Programs built around local partners and charity events also give a retailer fresh stories to pitch in each market, which keeps press interest alive between product drops.
The takeaway for retail brands with a regional footprint is to match talent to the market. A creator who is known in San Juan or Atlanta does more for a store there than a famous name with no local pull. Charity tie ins add a second benefit, because they create genuine news. If you run a multi market retail business, our page on the best influencer agencies for beauty, fashion and CPG shows how we plan these programs. The complete story sits in The Athlete's Foot case study.
InMode: A Breast Cancer Awareness Challenge Built for Instagram
InMode is a global provider of energy based, minimally and non invasive aesthetic solutions. October is Breast Cancer Awareness Month, and the company wanted to support breast cancer research while raising its profile. It asked Talent Resources to secure influencers who could carry that message.
InMode created its first annual #InformedByInMode Instagram Challenge, designed to inform, educate and donate, and Talent Resources secured the talent to carry it. Every participating talent challenged friends and followers to wear pink and post their support. Once the hashtag reached 100,000 cumulative likes across all posts using it, InMode donated to several reputable breast cancer research funds. That threshold turned every like into a small contribution, which gave followers a reason to engage beyond liking a post.
Talent mix mattered too. Adrienne Bailon and Kyle Richards brought large audiences, while Chanel Iman and Catherine Giudici each averaged around 100K likes per post, which is what a likes based donation threshold needs. Pairing reach with engagement strength gave the challenge both scale and momentum.
The lineup included Adrienne Bailon with 4.8 million followers, Kyle Richards with 2.8 million, Chanel Iman with 2.1 million and 104K average likes, and Catherine Giudici with 1.4 million and 100K average likes. The campaign produced 14,368,809 estimated impressions, a 3.57% engagement rate, 2,067 comments, 247,711 likes and 667,514 video views. Across its work for InMode, Talent Resources has delivered more than 2.7 billion media impressions.
Cause campaigns work when the mechanics are simple and the giving is tied to audience action. People understood the ask in a few seconds, and the pink dress code made posts easy to recognize in a feed. For brands in sensitive categories like medical aesthetics, a cause tie in also lends purpose to the partnership. Read the full InMode case study for the complete numbers.
Kalshi: Super Bowl Weekend and Oscars Moments for a Prediction Markets Platform
Kalshi is a fintech company in the prediction markets space. Its goal was to create cultural conversation, user generated content and app downloads around two of the biggest entertainment weekends of the year, the Super Bowl and the Oscars.
Talent Resources built talent led activations that combined social first content with red carpet visibility. The campaign featured A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez and Kevin O'Leary. The content used culturally relevant predictions and timely entertainment moments, which suits a product built around forecasting what happens next. A prediction about the game or the awards is a natural thing for a celebrity to post.
We managed the whole chain, including talent procurement, negotiation, contracting, payment coordination, creative alignment, execution and social amplification. That end to end role matters more than it sounds. When one agency owns every step, the brand does not have to coordinate lawyers, managers and creators across a fast moving news cycle. Results include more than 18 million social impressions, more than 45 million estimated impressions, over 650K engagements and 420K total likes.
Timing carried much of the load. Super Bowl weekend and the Oscars are two of the few stretches when sports and entertainment audiences overlap, and Kalshi's product runs on events people have opinions about. Plan content for windows like these well ahead, because talent contracts and creative approvals move slower than the news cycle.
The lesson is about fit between talent, product and moment. A fintech app is a hard sell in a social feed unless the content feels native to the occasion. Pairing it with entertainment and sports events that people already predict gave Kalshi a reason to be in the conversation. Our celebrity and influencer marketing team builds similar moments for consumer technology and financial brands, and the full Kalshi case study shows how this one came together.
How to Choose a Lifestyle PR Agency for Your Brand
Start with what the agency can actually do without calling a partner. Lifestyle PR depends on four capabilities working together: media relations, talent access, social execution and measurement. If an agency outsources talent, you will wait on a middleman for every deal. If it has no PR bench, your celebrity partnership will launch to silence.
Then ask about proof. Gartner's 2025 survey found that 39% of CMOs plan to cut agency budgets, and the top savings actions include dropping unproductive agency relationships. Ask for case studies from your category, with numbers you can verify, and ask what the agency would have done differently. Honest answers tell you more than polished decks.
Reporting is the third test. Because reporting is the function brands outsource least, per Influencer Marketing Hub, a good agency shares raw data and defines every metric. Our guide on how to choose an influencer marketing agency lists the questions we would ask in your seat, and our overview of the top influencer marketing agencies explains how the field breaks down.
Location matters less than people assume, but it helps when your market is local. If your brand is based in New York, our page on the best PR and influencer agencies in NYC and our PR agency in New York page describe how we work with brands there. We also staff offices in Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh.
Common Mistakes Brands Make With Lifestyle PR
Most failures are avoidable, and we see the same few again and again.
Choosing talent by follower count is the classic error. Influencer Marketing Hub found that fake or bot followers account for 56.5% of all reported fraud and quality issues, so a big number can hide an empty audience. Vet the audience, then the content, then the price.
Pitching the wrong journalists is the second. With only a 2% overlap between the reporters PR teams pitch and the reporters AI engines cite, many programs earn coverage that never reaches the places customers and algorithms look.
Chasing trends is the third. Remember the Sprout finding that one third of consumers find trend jumping embarrassing. Context beats speed. Brands also tend to underestimate creator costs, which Influencer Marketing Hub ranks as the top challenge in 2026 at 35.4% of reported issues, so build the budget before the brief.
The last mistake is measuring only awareness. Brand awareness is the most selected KPI in the Influencer Marketing Hub data, yet awareness alone is a weak argument in a budget meeting. Pair it with engagement, traffic, downloads or sales, as we did for Kalshi, where app downloads were a stated goal.
What Is the ROI of Lifestyle Public Relations?
Lifestyle PR earns its keep through a mix of reach, credibility and efficiency. The Medill study found that 80% of brands are increasing creator budgets in 2026, and 92% run creator content in social advertising. In other words, earned and creator content is feeding paid media too, which stretches every dollar of the original investment.
We measure results against the goal set at the start. For awareness, that means impressions, engagement and EMV. For a launch, it can mean app downloads, store traffic or sell through. The tm:rw partnership earned 533.8 million potential media impressions and $4.9 million in EMV, and the AXE program contributed to a return to growth over three years.
Our largest example is Dunkin' x The Big Game. Talent Resources negotiated and executed the brand's Super Bowl commercial with Ben Affleck and Jennifer Lopez. The moment drew more than 2 billion impressions and over $800 million in EMV, ranked number one in trending topics, and sold out the associated merchandise in 19 minutes. Not every brand needs a campaign on that scale, but the example shows what happens when talent, timing and story line up.
For brands with smaller budgets, the same principles apply. A tightly matched creator with a modest audience can outperform a household name on cost per engagement, and a single strong press placement can lift every other channel. Our post on modern PR strategies for consumer brands covers how to scale a program in stages.
Why Brands Choose Talent Resources for Lifestyle Public Relations
We think Talent Resources is the strongest choice for brands that want lifestyle public relations done properly, and here is the reasoning. Founder and CEO Michael Heller launched the agency in 2007, at the start of modern cultural marketing, and it began with talent procurement. Relationships came first, and PR, social strategy and paid amplification grew from them over nearly two decades.
That history matters because most agencies come from the other direction. They started in PR or social and rent talent access later. We started with the talent, which is why we can negotiate an equity deal for tm:rw, build a Super Bowl moment for Dunkin' and place creators across the US and Caribbean for The Athlete's Foot. Our position is agnostic, so we represent the right talent for the brand rather than a roster we need to fill.
Talent Resources, a New York headquartered lifestyle PR agency, has worked with more than 400 brands, from startup DTC companies to global corporations. The Financial Times named us one of The Americas' Fastest Growing Companies in 2023, and Adweek named us a Fastest Growing Agency in 2025. Our offices span New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh, which lets us run programs in the markets where our clients operate.
Most important, we run lifestyle PR as one system. Press, talent, events, social and paid support share a single strategy and a single set of numbers, so nothing gets lost between vendors. If you want to see how the pieces fit, our post on how PR agencies and influencer agencies work together explains our model, and our celebrity talent procurement page covers the talent side.
Frequently Asked Questions About Lifestyle Public Relations
What is lifestyle public relations?
Lifestyle public relations is the practice of earning media coverage, creator partnerships and celebrity involvement for consumer brands so they become part of everyday culture. It covers media relations, brand storytelling, influencer work, events and reputation management for categories such as fashion, beauty, food and beverage, wellness and retail. The goal is trust and relevance that paid ads cannot produce alone.
How is lifestyle PR different from traditional PR?
Traditional PR often centers on corporate news, investors and crisis response. Lifestyle PR focuses on consumer attention, meaning product launches, creator content, celebrity moments, events and social conversation. The two share media relations skills, but lifestyle PR adds talent procurement and social amplification, and it is measured by reach, engagement and cultural presence as well as press coverage.
What does a lifestyle PR agency do?
A lifestyle PR agency pitches journalists, writes press materials, secures influencer and celebrity partners, plans events, manages social content and protects brand reputation. At Talent Resources, a New York headquartered lifestyle PR agency, these functions sit under one roof, so the press plan, talent deals and social posts follow the same story.
How much does a lifestyle PR agency cost?
Cost depends on scope, market and talent. A press only retainer costs far less than a campaign that includes celebrity fees, events and paid amplification. Agencies typically price a monthly retainer for PR and social work, with talent fees and production budgeted separately. Ask for a scoped proposal that lists deliverables, reporting and which talent costs are passed through.
How long does lifestyle PR take to show results?
Early press placements and creator content can appear within weeks of launch, while trust and share of voice build over months. The Athlete's Foot program ran six months of creator content in 2022 and produced over 1.74 billion earned media impressions that year. AXE's turnaround played out across a three year program. Plan on at least a quarter before judging results.
Which brands benefit most from lifestyle PR?
Consumer brands that win on perception benefit most, including fashion, beauty, food and beverage, wellness, retail, entertainment and consumer technology. Startups use it to earn credibility fast, and established brands use it to stay culturally relevant. Talent Resources has worked with more than 400 brands, from startup DTC companies to global corporations.
Does lifestyle PR work for luxury and fashion brands?
Yes, when the strategy protects exclusivity. Luxury and fashion brands rely on editorial placements, carefully matched talent and invitation only events rather than volume. McKinsey and The Business of Fashion found that 46% of fashion executives expect conditions to worsen in 2026, which raises the value of earned credibility over discounting.
How do you measure the ROI of lifestyle PR?
Track impressions, engagement, earned media value, share of voice, referral traffic and, where relevant, downloads or sales. Earned media value (EMV) estimates what the same exposure would cost to buy. Pair it with business metrics, because awareness alone is hard to defend. For example, the tm:rw partnership earned 533.8 million potential media impressions and $4.9 million in EMV.
How do you choose a lifestyle PR agency?
Look for a talent network, a media relations bench, social capability, relevant case studies and transparent reporting. Ask who owns the celebrity relationships, how results are measured, and whether the team has handled your category. Gartner found that 39% of CMOs plan to cut agency budgets, so demand proof before you sign.
Where is Talent Resources located?
Talent Resources is headquartered in New York and also has offices in Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh. Founded in 2007, the agency provides lifestyle PR, influencer marketing, celebrity talent procurement, experiential marketing and social media management for brands in the United States and abroad.
Conclusion
Three ideas are worth keeping. Lifestyle public relations earns the kind of trust that paid media cannot buy, and in 2026 that trust also feeds the AI answers consumers read. Fit matters more than fame, because insular audiences reward talent and stories that match the brand and ignore the rest. And proof wins budgets, so any agency you hire should show numbers you can check.
If you are somewhere between "we should be doing more here" and "we are not sure who to trust with it," that is a normal place to be. Most brands we meet are weighing an agency against an in house team, or against a smaller experiment they could run alone. The next step is to see what the right program looks like for your brand and budget.
If you are evaluating lifestyle PR partners, book a no pressure strategy session with Talent Resources and we will map it out with you. You can also browse more guides on the Talent Resources Source.
Data Sources
Muck Rack, What Is AI Reading? (May 2026): https://nna.org/what-is-ai-actually-reading-the-importance-of-journalism-and-earned-media
Muck Rack, What Is AI Reading? (December 2025): https://martechseries.com/predictive-ai/ai-platforms-machine-learning/earned-media-still-drives-generative-ai-citations-as-press-release-visibility-grows/
Edelman, 2026 Trust Barometer Special Report, Brand Growth in an Insular World: https://www.edelman.com/insights/brands-insular-world-trust-relevance
Reuters Institute, Digital News Report 2026: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
Deloitte, 2025 Digital Media Trends (via The Hollywood Reporter): https://www.hollywoodreporter.com/business/business-news/deloitte-gen-z-creator-content-streaming-price-1236171227/
Sprout Social, 2025 Sprout Social Index (via Retail Customer Experience): https://www.retailcustomerexperience.com/news/brands-jumping-on-viral-trends-is-a-turnoff-for-consumers/
Sprout Social, 2025 Index impulse purchase finding (via CXM World): https://cxm.world/cxm-news/brands-must-adapt-to-top-social-media-trends-to-thrive-in-2025/
Salesforce, State of Marketing 2026: https://www.salesforce.com/marketing/resources/state-of-marketing-report/conf
Gartner, 2025 CMO Spend Survey press release: https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue
Gartner 2025 CMO Spend Survey, agency budget findings (via Demand Gen Report): https://www.demandgenreport.com/industry-news/news-brief/gartner-cmo-spend-survey-reveals-marketing-budgets-have-flatlined/49558/
Northwestern Medill Spiegel Research Center, Creator Marketing 2026 Wave 4: https://spiegel.medill.northwestern.edu/?p=6141
EMARKETER, Influencer marketing set to surpass $13 billion by 2027: https://www.emarketer.com/content/influencer-marketing-set-surpass--13-billion-by-2027
CreatorIQ, 2026 State of Creator Marketing (via Business Wire): https://www.businesswire.com/news/home/20251001030782/en/Creator-Marketing-Enters-the-Era-of-Efficacy-Brands-Demand-Scalable-ROI-as-Creator-Budgets-Surge-171-CreatorIQ-Report-Finds
Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026: https://influencermarketinghub.com/influencer-marketing-benchmark-report/
McKinsey and The Business of Fashion, The State of Fashion 2026: https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
CFDA summary of The State of Fashion 2026: https://cfda.com/resources/sustainability-resource-hub/library-lexicon-annex/the-state-of-fashion-report-2026-mckinsey-company-and-bof-insights/
Talent Resources, About Us: https://www.talentresources.com/about-us
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