Throughout the past few months, there has been a pause on live sports. Sports-based social pages have been posting a variety of content, from highlight videos to pending rumors and everything in between. Now, over the course of the past few weeks, sports have slowly resumed, and this past weekend - football. Content on the varying social media platforms has grown to become interesting and new again, as more and more games continue to be played. An aspect of the football seaso

1. Video Content Variations of video content have been the gatekeeper of all social media trends this summer. From TikTok’s whipped coffee to Justin Bieber’s Instagram Live concerts, we were never short of entertainment even while quarantining. The popularity of TikTok and Triller even sparked the launch of a new form of video content, Instagram Reels. Our favorite movie and television casts like The Parent Trap, 30 Rock and Lord of the Rings gathered via Zoom, webinars and v

From new TikTok trends to the launch of IG Reels, this summer in the media world has been something that we have never seen before. Quarantine has allowed us to explore new ways to express and entertain ourselves while being at least six feet apart. Video-based apps have become increasingly popular over the past few months, dominating the media industry. Even with threats of getting shut down and other platforms such as Triller and IG Reels competing for the crown, TikTok con

Every brand has a story to tell, and the narrative of the story can be highlighted in many different ways by the press. It is important to prepare as much as possible before debuting your story, to gain control of your brand's narrative and present it in the right way. Media training in some form should always take place before an interview, or an event where an interview has the possibility of taking place. Nowadays, most interviews are taking place virtually one way or anot

Content houses originally became popular when social media stars like Jake Paul and FaZe banks created a central location for their teams to live and work together. While some of the houses date back to 2016 with their main channels being YouTube, the popularity of TikTok has brought the hype back to life all over again. Now, the content houses are most well-known for their top gen-z influencer members, and it is hard to miss their group content while scrolling through TikTok

YouTube’s content has been evolving since the early 2000s, and now includes an abundance of influencers and creators, many that have become very famous from their channels. Content creators who have started off on this platform have set the stage for years to come by creating a space that welcomes creativity, a range of content, and the opportunity to build a community as well as a brand. YouTube has become a place that creators and influencers can either use to build their f

As an active space filled with millions of users who frequently use the platform to speak out on current events, it comes as no surprise that social media acts as a central outlet for a range of information. Many people, especially young adults, use social media as their sole source for news. Forbes published an article last year stating that 55% of U.S. adults get their news from social media either “often” or “sometimes”, which was an 8% increase from the prior year. As pla

It seems like yesterday that TikTok was the “next big thing” with hundreds of millions of users active on a daily basis. However, as its future becomes more and more uncertain, a new contender has risen. Triller shot to the top of the charts Saturday morning becoming the #1 app worldwide, shortly after President Trump announced that he would ban TikTok from the United States. Tensions began rising for TikTok after concerns circulated over its use of user data, and the app was

Natalie Portman- Academy Awarding winning actress, and now the owner of the newest team to join The National Women’s Soccer League. The Los Angeles based team will be the 11th to join the NWSL in the spring of 2022, owned by the Angel City Group, whose lead investor is Portman. Other celebrities including Serena Williams, Eva Longoria, Uzo Aduba, Jennifer Garner and Jessica Chastain are also involved in the new ownership, along with a handful of former US Women's National Tea

As brands continue to partner with influencers to promote their products, it has become essential that the influencer is the right fit for the brand. This strong alignment leads to the most authentic, successful results. While factoring in engagement rate and style of content is important, finding the best match requires a mix of data and intuition. The data behind an influencer's profile provides insight into how well their community of followers engages with the creator as

As a result of the digitization of information and the increasing usage of social media platforms, marketing through influencers has taken on new forms. Brands have relied on social media platforms to advertise their products for quite some time, and the utilization of influencers who can create genuine and authentic partnerships is becoming more important than ever. Not only is it about an Influencer’s social following, but it's also about who they’re addressing in their con

1. The #Boorito Challenge: Chipotle Every year, if you wear a costume to get your Chipotle on Halloween, you receive your food at a reduced price. This year, Chipotle brought this movement over to TikTok, creating the #Boorito campaign. Users posted to TikTok their Halloween costume transformation using #Boorito and tagging Chipotle to get the chance to win free burritos for a whole year. To support the campaign, Chipotle sponsored the contest through influencers like Brittan

With over 1 Billion active users and a top-five in downloads for the past 2 years in a row, TikTok has become one of the leading platforms for content creators all over the world. Dances, songs, and funny videos are only part of what has made the platform what it is today. On the other side stands hundreds of companies going through the platform’s own ADV and influencers to reach millions of users daily. However, as the platform continues to grow and the sales in advertisemen