Christmas influencer marketing can contribute a lot to your business. Whether you are thinking of enhancing your brand presence or simply rebranding and giving your business a facelift, influencer marketing can help you in more ways than one.
With the upcoming Christmas holiday season, you need to know about some strategies and tactics so that sales go up. With a few days in hand, we are going to talk about this topic in detail.
What is influencer marketing?
Influencer marketing is a form of social media marketing where brands collaborate with influencers in order to enhance their presence. Whether you are a newbie in the market or you are launching a new product or service in the market, it works very well.
There are various kinds of influencers such as nano influencers, macro influencers, and micro and mega influencers. There are celebrities as well who get hired by international brands for endorsements. It is better to hire an influencer by getting in touch with an Influencer Marketing Agency. For instance, you can get in touch with us. We will guide you through the process, negotiate for you and even form the content.
Our team would work on the contract and give you access to tracking results from time to time as well. An agency would also be able to guide you about the influencer that is the best fit for your company. Influencer marketing is extremely effective for company growth and rebranding. If you want to give that required makeover to your brand, do it with the help of the best influencer out there.
Go for social media influencers who share your brand values and have the same ethics as you. Influencer marketing is just a way to expand the reach of your business on social media. There is no one-size-fits-all approach when it comes to influencer marketing strategy. With the right planning and research, every business can benefit from it.
The entire rage about influencer marketing can be attributed to customers turning to the Internet for social connection, shopping requirements, education and more. Most consumers now make a purchasing decision based on what their favorite influencer has to say about a particular product.
Tips and Ideas for Christmas Influencer Marketing Campaigns
Influencer marketing is a powerful tool because they know what the target audience wants to see.
Make sure that you pick an influencer that has worked with your niche earlier and has ample amount of experience with the target audience.
Create special content: The personal aspect of influencer marketing is what makes it so much more effective. The influencer you have chosen will make content related to your brand, make reels and videos, post questions and pictures, and arrange contests and giveaways, thereby creating a buzz in the market about your brand. It will help you create meaningful connections with your current as well as potential customers.
Get to know your target audience: Sometimes, entrepreneurs are clueless about their target audience. Since influencers have been in the business for quite some time now, they will help you gain an idea about the target audience's language.
They will teach you how to maintain a good relationship with your audience. With time, you will gain customer loyalty with the help of influencer marketing. Often, the accounts have the bandwidth to be involved with their audience as well as potential customers.
Implement Christmas Influencer Marketing Campaign Tactics
Once you have found the right influencers to work with, you should consider creative ways to expand your audience, form contact, et al. Some campaigns are as effective as holding a contest or a giveaway. All these kinds of campaigns not only boost customer loyalty and convert leads but also increase your number of followers on social media. You will become more visible, which is very important for long-term success.
Communication with your audience might allow you more insights into what you require or what kind of products they are willing to share with their close ones. You can also send free products to your influencers and let them make a post or write a review about your products.
This is, again, a great way to start the campaign.
Influencers are trusted figures within a niche community, and they are expected to spill out the truth for their audience base. If you are hiring a nano or micro-influencer, they have a typically lower audience base which comes with its own set of advantages. The influencers are able to interact with them on a daily basis.
As per Twitter, more than 50% of consumers rely on influencers to make buying decisions as they want to know the review from a human's mouth. They need the genuineness that traditional forms of advertising don't deliver.
Here are some of the elements of Christmas influencer marketing
One of the major reasons is that influencer marketing is affordable. Yes, it won't hurt your pockets. Influencer marketing helps brands reach the younger generation easily. Marketing is actionable which is one of the best parts and it also offers personalized experiences. A good influencer must have a combination of credibility, reach, relevance and salesmanship.
How can you engage in Christmas influencer marketing?
Another top question that most of our readers have is how to manage influencer marketing as it is quite a tricky task. Well, it can be done with the help of an agency like us. The better the agency is, the easier it will be for you. To create an influencer marketing strategy, you need to first determine your goals. Once the goals are set, know who you are trying to influence.
It is very important for you to have a detailed knowledge of your target audience. Do your research well and reach out to the influencers with the help of an agency so that you can collaborate faster. The agency will also negotiate and form a contract on your behalf. If you hire us, you will not regret it.
They will also be responsible for influencer managing and collaborating to develop effective content, etc. They will also measure the results on your behalf. In this regard, you should know that nano influencers have 10,000 followers or lesser. They are apt for small-scale business houses. While micro-influencers have somewhere around 10k to 100,000 followers, macro-influencers have 100,000 to 1,000,000 followers.
On the other hand, mega influencers are people who have more than 1,000,000 followers on platforms like Instagram or TikTok. You need to consider the 3 r’s of influencer marketing: relevance, reach and resonance. Compile a list of influencers and make sure you only select the one who fits the requirements of your brand. You need to measure the results from time to time in order to understand whether this investment is worth it or not.
There are various parameters to help you measure the effectiveness of a campaign. Your chosen influencer marketing agency will help you with the same. The engagement can be measured in terms of likes, comments, and of course, reshares.
Influencer marketing helps brands reach the younger generation easily. Marketing is actionable, which is one of the best parts of it and it also offers personalized experiences. A good influencer must have a combination of credibility, reach, relevance and salesmanship.
Xmas is knocking at the door, and this is the time when you should make the most of influencer marketing. From fresh content to creative and crisp ideas, this is the time to effectively boost your sales. Christmas is the time to receive and give. This is the time when people shop and fashion, retail, food and beauty industries earn lots of profits. Curate the best holiday season influencer campaigns with your favorite influencers.
Discount codes or promo codes: Use discount codes and promo codes in order to increase your sales. Ask your hired influencer to share discount codes which is again a great way to measure results as well. You will understand how many sales each collaboration has brought to you. Good rebate also means call to action and a potential customer will likely make the purchase during the Christmas season.
Build an ambassador program: Apart from focusing on the Christmas holiday season, you should also focus on the ambassador program and now is the right time to do the same. It is all about creating long-term partnerships with the agency and the influencer so that you can gain bigger results.
Campaigns with a Christmas twist: A well-thought-out campaign means creative ideas and a good campaign brief means one that communicates the company’s expectations to the influencer. Use the best ideas in order to turn your potential customers to real ones.
Start with your superfans: If you have a Superfan who has constantly engaged with your social media posts or have made purchases from you throughout the year, then you should start the campaign with a happy customer. If there are people who tag your brand in their stories and posts, now is the time to celebrate them in front of others so that others also get motivated to use your products and services.
Start early:Another important advice that we generally give customers is that you need to start early in order to make the most out of the Christmas holiday season. In addition to holiday emails, influencer marketing should be a part of your overall campaign. Try to choose nano and micro-influencers so that they engage more with your potential customers. Find the ones that take a keen interest in your niche and also share the same values as you. It is also suggested that you create an online advent calendar to increase recognition and visibility.
As mentioned earlier, exclusive promo codes also help with holiday season marketing.
Organize preview sale: A preview sale is another great idea to work on your social media marketing. This will also help you grab a few early sales. It is a great way to get more email subscribers and social media followers as well.
Launch a competition: Ask the influencer to launch a competition where they need to like or share your influencer’s post, reshare an event, tag their friends, like your page, etc. This is a great way to increase your views and become visible in the highly competitive market. The season is a time to unwind and spend your time with close ones. It is one of the busiest times of the year and also the time when people spend a lot of money. This is the right time to embrace influencer marketing and use the strategy to lift up the profit. Make the most out of influencer marketing and sprinkle that Christmas-y twist for the extra gain. Do your research well so that you can increase sales over a span of time.