How an Influencer Marketing Agency Supports Product Launches
Quick Answer
An influencer marketing agency for product launches plans and runs the creator and celebrity side of a launch, from casting and contracts to content approvals, press, paid amplification and reporting. It seeds the product before release, concentrates attention on launch day and keeps the conversation going afterward. Talent Resources, a New York headquartered influencer marketing and celebrity PR agency founded in 2007, runs launches across talent procurement, PR, social and paid media, so brands get one coordinated moment instead of five disconnected vendors.
TL;DR
Creators are now a core launch channel. IAB projects US creator ad spend at $37 billion for 2025, up 26% on the year, and EMARKETER expects it to pass $40 billion in 2026. An agency earns its fee in four places: casting the right mix of celebrities and creators, contracting them cleanly, joining their content to PR, events and paid media, and reporting results against business goals. Talent Resources has done this for 400+ brands since 2007. Its Jeep Wagoneer program produced 1,875,331,815 impressions and $17,346,819 in earned media value, its Dunkin' Big Game campaign passed 2 billion impressions, and its work for AXE, The Athlete's Foot, InMode and Kalshi shows the same method in retail, grooming, healthcare and fintech. Start planning creator seeding weeks before launch, pick talent for audience fit instead of follower count, and measure against sales and downloads, not only reach. Offices: New York headquarters, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh.
Plenty of good products disappear in their first two weeks because nobody saw them. A launch partner exists to fix that, which is why more brands now hire an influencer marketing agency for product launches before they hire almost anyone else. The channel has grown up. Budgets are larger, buyers are more demanding about proof, and the gap between a campaign that creates a cultural moment and one that creates a pile of sponsored posts has never been wider.
This guide explains what an agency does during a launch, what the 2025 and 2026 data says about why creators matter, how a launch plays out from seeding to follow through, and how to judge results afterward. It also walks through five Talent Resources campaigns in detail, with the numbers from each case study, so you can see the method working in real categories. Start with the basics.
What does an influencer marketing agency actually do during a product launch?
An influencer marketing agency owns the creator side of a launch from the first brief to the final report. In practice that comes down to five jobs: finding and casting talent, negotiating and contracting them, aligning their content with the brand message, coordinating press and paid media around what they publish, and measuring what happened.
Casting is the job brands underestimate most. A micro creator with 40,000 engaged followers can often beat a household name on cost per engagement. A household name can do something no micro creator can, which is make a skeptical buyer stop scrolling. The right answer is frequently both, and an agency with relationships across film, television, music, sports and the creator economy can mix tiers inside a single launch. Talent Resources does this through its celebrity talent procurement practice and a network of more than 10,000 talent.
Contracting comes next. Usage rights, exclusivity windows, deliverables, payment schedules and approval timelines all need to be settled before the first post goes live. When a launch date is fixed, a missed approval costs far more than a missed fee.
The last job is joining the pieces. Creator posts alone fade fast, but wrapped in press coverage, a live moment and paid amplification they keep working. That is the integrated model behind our product launch campaigns, and it is why we run influencer marketing, PR, social and paid media as one program. For a closer look at the role itself, read our guide on what an influencer marketing agency actually does.
Why are brands putting launch budgets into creators in 2026?
Because the money has already moved. IAB's 2025 Creator Economy Ad Spend and Strategy Report projects US creator economy ad spend at $37 billion in 2025, a 26% increase on the year and roughly four times the 5.7% growth forecast for media overall. In the same research, 48% of ad buyers call creators a must buy, which puts them behind only social media and paid search, according to TheWrap's coverage. For a launch team, that means creators are no longer an experiment you defend to finance. They are a line item.
EMARKETER sees the same direction. Its forecast has US influencer marketing spending rising from $10.5 billion in 2025 to $13.7 billion by 2027, and a November 2025 chart puts total US creator economy ad spending above $40 billion in 2026. Globally, Influencer Marketing Hub's 2026 Benchmark Report sizes the industry at $32.55 billion for 2025, and 87.49% of the brands it surveyed expect to raise influencer budgets in 2026.
Budgets are rising faster than comfort. CreatorIQ's State of Creator Marketing 2026 report, built on a survey of 1,723 marketers, agencies and creators, found creator investment up 171% and 95% of brand respondents already using AI in their workflows. Separate CreatorIQ platform data showed customers launched 70% more creator campaigns in 2025 while payments to creators rose 79%. More campaigns and more dollars mean more ways to waste both.
Trust is the other half of the story. Edelman's 2026 Trust Barometer surveyed 33,938 adults in 28 countries, and as summarized by Renee DiResta, 48% trust a food or lifestyle influencer, and 62% of those people would trust or consider trusting a company they currently distrust if that influencer vouched for it. A new product has no reputation yet. A credible messenger lends it one.
Culture matters too. The 2025 Sprout Social Index, based on 4,044 consumers, reported that about a third think jumping on viral trends is embarrassing for brands. Chasing memes is not a launch strategy. Showing up in the right cultural moments, with the right people, is.
How does the launch playbook work, from seeding to launch day to follow through?
A launch has three phases, and the agency's work looks different in each. At Talent Resources the process runs through eight steps: discovery, strategy, talent selection and procurement, creator activation, PR and media launch, experiential and live events, paid amplification, and measurement. Here is how they group.
Before launch: discovery, casting and creator seeding
Discovery comes first. We map the brand, the category, the buyers and the cultural white space the product can own. Then comes the strategy that fuses talent, messaging, channels and paid mechanics into one story, and a shortlist built on audience fit and authenticity, not follower count alone.
Creator seeding is the practice of sending a product or early access to selected creators before release, so real content exists on launch day instead of promises of content. Seeding also surfaces problems cheaply. If three creators struggle to explain what the product does, your launch message needs work, and you would rather learn that before the paid budget goes live.
Planning typically starts weeks to months before the launch date. Contracts, rights and approvals get settled here, because nothing derails a launch like a talent agreement still under negotiation in the final week.
Launch window: one synchronized moment
The launch window is where talent, PR, social, events and paid media fire together. Creators publish. Press receives approved assets and pitches. Live events give photographers and fans something real to capture. Social teams manage community response in real time.
The point of synchronization is compounding. A creator post can become a headline, a headline can become a reason for a retailer to take a call, and a retailer mention can become more creator content. That loop only works when the same team coordinates every channel. Our work on launch day amplification goes deeper on how this works in practice.
After launch: amplification and measurement
Most agencies disappear after launch day. That is a mistake, because the weeks after launch are when you learn what worked. The best creator content gets repurposed into paid media amplification, social teams keep answering comments, and reporting measures results against the goals agreed at the start: impressions, earned media value, engagement, traffic, leads, sales and customer acquisition cost.
For a wider view of how launches sit inside a full program, see our guide to the influencer product launch campaign and the list of best agencies for product launch campaigns with influencers.
Five Talent Resources campaigns, in detail
Theory is cheap. Here are five programs, each with the strategy, the execution and the reported results. Each links to the full case study on our site, and the full case study library holds more.
AXE: rebuilding cultural relevance across three Super Bowls
Unilever's AXE came to Talent Resources with a perception problem. The men's grooming brand needed to rebuild cultural relevance, and it needed to do it in front of the people who shape culture: editors, creators and entertainment personalities. The full AXE case study lays out the program.
Talent Resources ran talent procurement, celebrity and influencer activations and experiential events across a three year campaign period. Those moments included three Super Bowls, two Sundance Film Festivals and three consecutive summers in the Hamptons. Each setting reaches a different crowd.
The Super Bowl brings sports fans and mainstream pop culture, Sundance brings the film and entertainment world, and the Hamptons summer circuit brings lifestyle press and creators. Across all of them, the activations connected AXE with editors, influencers, creators and entertainment personalities and generated sustained social and press exposure.
In the Hamptons, the team created an AXE club that ran for three summers in a row, which gave the brand a physical home where it could entertain editors, influencers and creators on its own terms. The goal was long term relationships as much as headlines. Every event produced press and social content in the moment, and the relationships built there made the next year's outreach easier. That mix of immediate coverage and slow relationship building is hard to buy from a single vendor, which is why the program was run as talent procurement plus experiential, not as a media buy.
The case study reports 85M+ impressions as its headline figure and 180M estimated impressions in its results breakdown, along with 2.8M+ engagements and 1.9M+ total likes. It also states that the strategy contributed to AXE returning to growth during the three year campaign period.
The lesson for a launch is repetition. AXE did not show up at one event and vanish. Appearing at the same cultural tentpoles year after year let press and creators associate the brand with those moments, and earned coverage from one appearance fed the next. A product launch should be planned as an arc, not a single day. Perception changes slowly, and a new product with no history has the same problem, since awareness has to build before anyone trusts it.
The Athlete's Foot: local partners, local content, national coverage
The Athlete's Foot is a retailer, and retail launches live or die on local relevance. For its 2022 programming, Talent Resources secured several hyper targeted brand partners in the retailer's priority markets across the US and Caribbean. The Athlete's Foot case study covers celebrity and influencer marketing, social media management and public relations as one program.
Over six months, the influencers produced more than 40 unique pieces of content, along with multiple in person activations tied to local charity and philanthropic initiatives. That charity angle matters. A sneaker store sponsoring a creator post is advertising. A sneaker store showing up at a community event with a creator is a story, and stories are what journalists pick up.
That is where the Talent Resources PR team came in. It worked with The Athlete's Foot to drive sales and brand awareness by amplifying events and partnerships through strategic pitches and press releases. The creators supplied content and presence, and PR converted that activity into coverage. The structure is worth copying. The program started from priority markets and matched partners to each one, so content and events grew out of local relationships. A creator in a priority city brings an audience that can walk into a nearby store, which is more useful to a retailer than a larger audience spread across the country. Social media management tied the pieces together, so every event photo and creator post fed the brand's own channels as well as a pitch to the press.
The result was 1,743,499,464 earned media impressions in 2022, according to the case study. Earned media impressions are the audience reached by editorial coverage a brand did not buy directly, and here they came from a six month program built on local events and creator content.
The takeaway is that creator content and PR multiply each other when they are planned together. Forty pieces of creator content is a good result. Forty pieces of creator content, each tied to an event with a local angle and a press pitch behind it, is how a regional program ends up with more than 1.7 billion earned impressions.
InMode: a donation mechanic that gave creators a reason to post
InMode is a global provider of minimally invasive aesthetic solutions. October is Breast Cancer Awareness Month, and the company asked Talent Resources to secure influencers who could help raise awareness for breast cancer research. The InMode case study shows how a simple mechanic can carry a campaign.
InMode created its first annual #InformedByInMode Instagram challenge. Participating talent were asked to challenge their friends and followers to wear pink and post their support. Once the hashtag reached 100,000 cumulative likes across all posts using it, InMode would donate to several reputable breast cancer research funds. The talent roster included Kyle Richards with 2.8M followers, Adrienne Bailon with 4.8M, Chanel Iman with 2.1M followers and 104K average likes, and Catherine Giudici with 1.4M followers and 100K average likes.
The threshold did the work. Creators had a concrete reason to post and ask their audiences to like, and followers had a reason to participate that had nothing to do with a product. Each like moved the donation closer. The format kept friction low. Taking part meant wearing pink and posting, with no purchase, signup or event required, and that matters because every extra step costs participation. A hashtag with a visible running total also lets the audience see progress, which gives later posters a reason to join before the goal is reached. The mechanic gave talent of very different sizes, from 1.4 million to 4.8 million followers, a common job to do.
The case study reports a 3.57% engagement rate, 2,067 total comments, 247,711 total likes and 667,514 total video views. That like count sits well past the 100,000 threshold. Across its work with InMode, Talent Resources reports 2.7B+ media impressions.
For a launch in a regulated or sensitive category, the lesson is to give the audience a reason to act that is bigger than the product. Healthcare and aesthetics brands cannot always lead with claims. A cause, a challenge and a clear public goal carry the message while keeping the brand credible.
Jeep Wagoneer: luxury positioning through the right moments
Jeep Wagoneer is a luxury SUV, and luxury positioning depends on where a product is seen and who is seen with it. Talent Resources ran a multiyear program across premier sports, entertainment and cultural events. The Jeep Wagoneer case study lists the activations: the Kentucky Derby, Preakness Stakes, Belmont Stakes, F1 Austin, CNBC x Boardroom Game Plan, Sports Illustrated Revel at the Races, Super Bowl New Orleans and NBA All-Star Weekend.
The tactics included VIP transportation, celebrity integration, immersive vehicle experiences, strategic communications and earned media amplification. VIP transportation is worth pausing on. Putting guests in the vehicle at a major event turns the product itself into the experience, and it hands every attending photographer and creator a natural place to feature it. According to our product launch page, the program secured placements in outlets including People, US Weekly, OK! and Page Six.
The Triple Crown shows how this works. At the Kentucky Derby, Wagoneer was the official automotive sponsor of Jack Harlow's Talk of the Town Derby Afterparty, with dedicated Grand Wagoneer vehicles chauffeuring Harlow and other celebrities to the weekend's events and an interactive Wagoneer display at the party. At Preakness 148 it was the official vehicle, with selected talent each receiving a dedicated vehicle and chauffeur, and it finished the Triple Crown as Official Automotive Partner of the Belmont Stakes. Event level reporting shows what each moment produced. The Kentucky Derby secured a potential audience of 54,752,371 media impressions and $512,537 in estimated earned media value, Preakness 58,700,912 and $746,984, Belmont 27,998,700 and $683,855, and the F1 Austin Circuit Series event 517,242,776 and $4,784,496.
The results were large. The program generated 1,875,331,815 impressions and $17,346,819 in total media value, which is the estimated advertising cost of the coverage and content earned. Social impressions came to approximately 950M+, with 11.5M+ engagements and 7.8M+ total likes.
The lesson is selectivity. Wagoneer did not chase every event. It chose a calendar of moments where its audience already paid attention and then built a presence that felt native to each one. A launch calendar should work the same way. Pick the three or four moments that matter for your buyer and own them, instead of spreading a budget thinly across a dozen.
Kalshi: two cultural tentpoles, two audiences, one launch
Kalshi is a prediction market app, and fintech is a hard category for a newcomer because consumer trust is slow to build. Talent Resources built talent led activations around Super Bowl weekend and the Oscars. The Kalshi case study shows the approach.
The campaign featured A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez and Kevin O'Leary. Each brought a different audience and a different kind of credibility. The Super Bowl content reached sports and pop culture followers, while the Oscars red carpet placed the brand in front of the entertainment and celebrity media audience. Culturally relevant predictions and timely entertainment moments drove conversation, user generated content and app downloads.
The execution was playful on purpose. A Boogie Wit Da Hoodie and Jordyn Woods promoted Kalshi on social with prompts such as predicting the game winner and which Bad Bunny song would play first, which turned a financial product into something fans could answer in a comment. Mario Lopez hosted Oscars focused commentary on the contenders and used family moments to place Kalshi inside awards season programming. Kevin O'Leary spoke on the Oscars red carpet and endorsed Kalshi as a genuine user and fan, promoting the app to press and consumers. Each moment was framed with a clear call to action that moved people from social content to the app.
The agency handled the entire chain: talent procurement, negotiation, contracting, payment coordination, creative alignment, execution and social amplification. That list is unglamorous and it is where most launches run into trouble. A celebrity partnership is only as good as the paperwork and coordination behind it.
Results from the case study include 18M+ social impressions, 45M+ estimated impressions, 650K+ engagements and 420K total likes.
The lesson is that two tentpoles can function as two simultaneous launches. Each event gave Kalshi a different trust context, so the brand effectively introduced itself twice to two different consumer segments under one strategy.
What do launch campaigns look like when the product itself is new?
The five programs above span years and categories. Product launches add a harder constraint, which is that the product has no history to borrow. A few examples from our launch work show how we handle that.
For the Motorola Razr+ relaunch, Talent Resources built the #FlipTheScript campaign around three celebrities, Paris Hilton, Kim Petras and Coco Jones. Each opened up a different audience segment and layer of the story. Hilton carried nostalgia and cultural authority for the flip phone era, Petras the pop music audience and Coco Jones an emerging Gen Z fanbase. The phone's form factor became the creative hook.
For Fatal Fury: City of the Wolves, the challenge was reintroducing a 30 year old fighting game franchise to a generation that had never played it. Talent Resources cast KSI and IShowSpeed and paired them with world champion boxers in fight night activations in London and in Times Square, the first outdoor fight held there. The campaign produced 100M+ social impressions.
The biggest example remains Dunkin' and The Big Game. Talent Resources negotiated and executed the commercial featuring Ben Affleck and Jennifer Lopez. The campaign passed 2B+ impressions and $800M+ in earned media value, trended number one, and the associated merchandise sold out in 19 minutes. That is what a celebrity moment looks like when the brand, the talent and the timing all line up.
Browse our list of successful influencer marketing campaigns for more.
How do you measure influencer campaign results after a product launch?
Measure against the business goal you set before launch, then work backward to the metrics that explain it. If the goal is app downloads, count downloads and track the cost per download. If it is retail sell through, track sales by market and by creator. Reach and engagement matter, but they are inputs.
The core metrics are worth defining. Impressions are the number of times content was displayed. Engagement is the likes, comments, shares and saves it earned. Earned media value (EMV) is an estimate of what the earned coverage and content would have cost to buy as advertising. Return on ad spend (ROAS) compares revenue to paid media cost, and customer acquisition cost (CAC) is what it cost to win each new customer. Share of voice measures your brand's portion of category conversation.
Measurement is also where the industry still struggles. IAB's research found that brands want better attribution, more consistent reporting and better operational tools to tie creator campaigns to business outcomes, and that return on investment was the top performance indicator for 40% of ad buyers using creator content. If your agency cannot tell you what it will report before launch, treat that as a warning.
Ask for named figures from past campaigns, not adjectives. The case studies above report impressions, engagement and EMV by program, and that is the standard to hold any agency to.
How do you choose an influencer marketing agency for a product launch?
Look for five things. First, integrated capability: can the agency run talent, PR, social, paid media and live events together, or will it hand pieces to subcontractors? Second, relationships. Databases list creators, but relationships open doors, especially with top celebrity talent. Third, contracting discipline, because rights, payments and approvals decide whether a plan survives contact with the calendar. Fourth, a record of reported results with real numbers. Fifth, reach that matches your footprint.
Brands also tend to ask whether they should run launches in house. In house teams know the brand better than any agency will, but they rarely hold celebrity relationships or run five disciplines at once. An agency adds the relationships and the bench. We cover this trade off in our guide on how to choose an influencer marketing agency, and our list of the top agencies for influencer product launches shows what a strong shortlist looks like. For a broader look at the main service, visit our influencer marketing agency page.
Why brands choose Talent Resources for product launches
Talent Resources, a New York headquartered influencer marketing agency, has worked with 400+ brands across every vertical and every tier of talent since 2007. That history is why we put our launch method on the table instead of hiding behind adjectives. Adweek named the agency one of its Fastest Growing Agencies in 2025.
Our offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh let us activate launches in markets where audiences differ. What we bring to a launch is a combination that is hard to find in one place: celebrity talent procurement, influencer marketing, PR and brand communications, social media management, paid amplification and live events, all run by one team from the first brief. Our social media management guide explains how the social piece fits.
We also say what we do not do. We do not sell isolated tactics, and we do not promise results we cannot trace to a number. Every case study above reports impressions, engagement or earned media value, and we are happy to show how those were counted. If you want a launch partner with the track record, the talent relationships and the integrated bench to back a plan, we believe Talent Resources is the agency to talk to first.
Frequently asked questions about influencer marketing agencies for product launches
1. What does an influencer marketing agency do for a product launch?
An influencer marketing agency plans, casts, contracts and manages the creators and celebrities who promote a new product. It aligns their content with the brand message, coordinates press and paid amplification around their posts, and reports results against launch goals. At Talent Resources, a New York headquartered agency, this work also includes PR, social media management and live events, so every channel supports the same launch moment.
2. How does influencer marketing help launch a new product?
It gives a new product borrowed credibility and immediate reach. Edelman's 2026 Trust Barometer found that 62% of people who trust a food or lifestyle influencer would trust or consider trusting a distrusted company if that influencer vouched for it. Creators also produce content before and during launch, which fills feeds with real people using the product when awareness matters most.
3. When should influencer outreach start before a launch?
Planning should begin weeks to months before launch, with creator seeding, contracting and approvals settled well ahead of the release date. A typical arc runs tease, reveal and amplify across several weeks to a few months. Starting early lets you test the message with seeded creators, fix problems cheaply and make sure content is ready on launch day instead of arriving late.
4. How much does an influencer product launch campaign cost?
Cost depends on scope, talent tier, channel mix and timeline. A focused creator program costs far less than an integrated launch with celebrity talent, PR and live events. Talent fees, usage rights and paid amplification are the biggest variables. Talent Resources scopes each launch to the brand's goals and budget, so the best way to get a real number is a strategy session built around your product.
5. Should a product launch use celebrities, micro creators or both?
Often both. Celebrities deliver reach, credibility and press attention, while micro and nano creators deliver higher engagement and more everyday relatability. A blended launch can use celebrity talent for the headline moment and a wider creator group for sustained conversation. The right mix depends on your buyer, your category and your budget, and an agency can model options before you commit.
6. How do you measure influencer campaign results after a product launch?
Start with the business goal, such as downloads, sales or leads, and measure it directly. Then add reach, engagement, earned media value, return on ad spend, share of voice and customer acquisition cost to explain what drove the result. Agree on the reporting framework before launch. IAB found that 40% of ad buyers using creator content name return on investment as their top performance indicator.
7. What is creator seeding?
Creator seeding is the practice of sending a product or early access to selected creators before its public release, so authentic content exists on launch day. It lowers risk by showing how real people explain the product, and it builds anticipation before the launch window opens. Seeded creators are usually chosen for audience fit and credibility in the product's category.
8. How long should an influencer launch campaign run?
Most effective launches run from several weeks to a few months, with pre launch seeding, a peak launch moment and sustained amplification afterward. Programs like The Athlete's Foot ran six months, and AXE ran across a three year period of recurring cultural moments. A short burst can create a spike, while a longer arc builds the trust that turns attention into repeat purchase.
9. How do I choose an influencer marketing agency for a product launch?
Look for integrated capability across talent, PR, social, paid media and events, real relationships with top talent, disciplined contracting and reported results with named figures. Ask for case studies that show impressions, engagement and earned media value. Check that the agency's offices and reach match your markets. Then ask how it will measure success before you sign, since clear answers there separate serious partners from the rest.
10. Where is Talent Resources located and which brands has it worked with?
Talent Resources is headquartered in New York and has offices in Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh. Founded in 2007, it has worked with 400+ brands, including Dunkin', Jeep Wagoneer, AXE, The Athlete's Foot, InMode, Kalshi, Motorola, Samsung SmartThings and Levi's. Adweek named it one of its Fastest Growing Agencies in 2025.
Conclusion
Three ideas are worth keeping. Creators have become a core launch channel, with 2025 and 2026 data from IAB, EMARKETER and CreatorIQ all showing budgets rising fast. The agencies that deliver value do so by casting well, contracting cleanly and joining creator content to PR, events and paid media. And measurement has to be agreed before launch, against goals that matter to the business.
If you are weighing launch partners, you are probably somewhere between knowing you need creators and not yet knowing what the right agency looks like for your product. That is a reasonable place to be. Talk to Talent Resources about a no pressure strategy session, and we will map what a launch for your brand could look like, who should be in it and how we would report the results. For more guidance, browse the Talent Resources blog, or read how enterprise teams approach finding celebrity influencers for a product launch.
Data sources
IAB, Creator Economy Ad Spend to Reach $37 Billion in 2025, November 20, 2025.
TheWrap, Ad Spend in the Creator Economy Expected to Hit $37 Billion in 2025, reporting IAB findings on must buy status.
NewscastStudio, Creator ad spend growing four times faster than total media industry, November 2025.
EMARKETER, Influencer marketing set to surpass $13 billion by 2027, 2025 forecast.
EMARKETER, US Creator Economy Ad Spending Will Surpass $40 Billion in 2026, November 20, 2025.
Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026.
CreatorIQ, State of Creator Marketing 2026 report coverage, October 2025.
NetInfluencer, Creator marketing campaigns surged 70 percent in 2025, CreatorIQ data shows.
Edelman, 2026 Edelman Trust Barometer, as summarized in Crisis of Trust 2026 and Statista.
Sprout Social, The 2025 Sprout Social Index press release.
Talent Resources case studies: AXE, The Athlete's Foot, InMode, Jeep Wagoneer, Kalshi.
Talent Resources, About Us and Product Launch Campaigns.
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