Why Global Brands Choose New York Public Relations Firms

Quick Answer

Global brands choose New York public relations firms because the city puts national media, top talent, investors and cultural events within one working radius. A New York firm can pitch a story, sign a celebrity, stage a live moment and report the result without passing work between vendors. Talent Resources, a New York headquartered influencer marketing and PR agency founded in 2007, has run that model for Dunkin', tm:rw, Kalshi and Fatal Fury: City of the Wolves, including a Super Bowl campaign that produced 2B+ impressions and $800M+ in earned media value.

TL;DR

Brands with global reach need local credibility in the United States, and New York is still where the press, the talent and the deal makers sit. The 2025 and 2026 data points the same way. The Interactive Advertising Bureau (IAB) projected US creator ad spend of $37 billion in 2025, up 26%. Muck Rack found that journalism supplies about 27% of the links AI tools cite, so press coverage now shapes machine answers as well as human opinion. Gartner reported that 59% of CMOs lack the budget to execute their strategy, which means every agency dollar has to show a result.

Talent Resources backs the argument with five campaigns. Dunkin' x The Big Game reached 2B+ impressions. tm:rw x Shaquille O'Neal drew 533.8M+ potential media impressions. Fatal Fury: City of the Wolves earned 100M+ social impressions. Kalshi posted 18M+ social impressions around the Super Bowl and the Oscars. The Children's Place has come back for four consecutive holiday seasons.

Pick a firm that owns talent relationships, media access and measurement under one roof, ask for audited numbers, and start with a strategy session.

Why Is New York the Place Where Global Brand Communications Gets Done?

A global brand can run campaigns from anywhere. It still has to be believed in specific places, and the United States is where many of them get judged hardest. New York is where much of that judgment forms. The business press, the entertainment desks, the fashion trades, the financial wires and the morning shows sit within a few miles of each other. The managers and agents who approve celebrity deals work in the same neighborhoods. A New York public relations firm does not need a flight to reach any of them.

That proximity matters more now than it did a few years ago. Edelman's 2026 Trust Barometer, which surveyed nearly 34,000 people in 28 countries, found that trust in companies headquartered in a person's own country runs well ahead of trust in foreign companies, with gaps of 31 points in Canada and 29 points in both Japan and Germany. Read that from the brand's side. Wherever a global company is the outsider, it has to borrow credibility from voices people already believe. Journalists, creators, athletes and entertainers based in New York supply that credibility faster than an ad buy can.

Talent Resources, a New York headquartered influencer marketing and PR agency, was founded in 2007 and now works with 400+ brands. We keep offices in New York, London, San Francisco, Los Angeles, Atlanta, New Jersey, Florida and Riyadh, so a campaign that starts in Manhattan can reach other markets without losing its voice. If you want the short version of what a New York PR agency does day to day, that page covers it. For the longer argument aimed at retail and lifestyle names, see our earlier post on why consumer brands hire a New York public relations firm.

What Do New York Public Relations Firms Actually Do for Global Brands?

Public relations is the practice of shaping how a brand is described by people outside the company, mainly journalists, creators and the public. The core output is earned media, which means coverage a brand wins because the story is worth telling rather than space it pays for. Three jobs sit around that core. Strategic media relations is the steady work of pitching reporters stories that fit their beat. Corporate reputation management protects a company's standing through launches, leadership changes and bad news. Influencer and celebrity partnerships put recognizable people next to the brand so the story travels without a media budget behind it.

The first of those jobs is getting harder. Muck Rack's 2025 State of PR report found that 84% of PR professionals name media relations as a top job function, yet 72% cite low journalist response rates and 62% report shrinking media lists on the beats they cover. That gap is why relationships count. A firm that has spent years talking to the same editors, producers and talent representatives gets calls returned. A firm starting cold sends pitches into inboxes that are already full.

Here is the thing most brands miss. Press coverage and talent are no longer separate budgets. When a celebrity signs on as an ambassador, the announcement is a news story, the social posts are content and the red carpet photo is an ad. We built Talent Resources around that overlap, which is why our celebrity talent procurement and partnerships work sits beside our PR and brand communications team instead of in a different department. Talent procurement, for anyone new to the term, is the process of identifying, negotiating and contracting celebrities and creators for a brand partnership.

Why Do 2025 and 2026 Data Favor Earned Media and Creator Led Campaigns?

Creator spending is now a core channel

The IAB's 2025 Creator Economy Ad Spend and Strategy Report projected that US creator ad spend would reach $37 billion in 2025, a 26% increase and about four times the growth rate of the media industry overall. Some 48% of ad buyers now call creators a must buy, behind only social media and paid search. The same report found that 58% of brands rank creator reputation as their top selection criterion, with audience alignment at 56%. Translation for a CMO: the money is moving fast, and the quality of the talent decision decides whether it is well spent.

EMARKETER forecasts that US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion in 2025. CreatorIQ's 2026 State of Creator Marketing, built on a survey of 1,723 marketers, agencies and creators, reported that creator budgets surged 171%. Influencer Marketing Hub's 2026 Benchmark Report found that 87.49% of brands expect to raise influencer budgets, and 72.22% of respondents expect increases of 50% or more.

Press coverage now feeds AI answers

Muck Rack's What Is AI Reading? research has run three editions, in July 2025, December 2025 and May 2026. Across all three, journalism supplied between 25% and 27% of the links cited by ChatGPT, Claude and Gemini. The May 2026 edition put earned media, defined broadly, at nearly 84% of citations, and found that 46% of industry trend questions pulled in a journalism source. Muck Rack acknowledges that its definition of earned media is debated, so read the 84% with that in mind. The direction is clear anyway. When someone asks an AI tool about your category, news coverage is part of the answer.

The December 2025 edition added a warning for PR teams. The overlap between the journalists PR professionals pitch most and the journalists AI tools cite most for a given brand was only 2% on average. A good New York firm should pitch the outlets machines read, even when those outlets are harder to reach.

Budgets are tight, so agencies have to prove it

Gartner's 2025 CMO Spend Survey of 402 marketing leaders found budgets flat at 7.7% of company revenue, with 59% of CMOs saying they lack the budget to execute their strategy. Thirty nine percent planned to cut agency budgets. A separate EMARKETER and Spotter survey from early 2025 found that 54.7% of US brand marketers and agencies say proven higher ROI than other channels is the top factor that would justify a bigger creator budget. Agencies that cannot show numbers are the ones getting cut.

How Do New York PR Agencies Manage International Campaigns?

They run one strategy and adapt it market by market. A central team sets the story, the talent plan and the measurement rules. Local offices and partners then place that story with the outlets and creators who matter in each region.

At Talent Resources we organize the work in four stages. Discovery means studying the brand, the category, the audience and the competitors before anyone sends a pitch. Strategy fuses talent selection, messaging, channel plan and paid mechanics into one narrative. Activation runs PR, social media, talent, events and creators at the same time. Amplification tracks momentum and scales whatever is working.

Geography does real work here. Our offices in New York, London, San Francisco, Los Angeles, Atlanta, New Jersey, Florida and Riyadh put people near the media and talent that matter to global brands. A launch planned in New York can carry a London press push and a Riyadh creator program in parallel, with one team agreeing the approach. Enterprise brands that want one partner across regions can start with our global influencer marketing agency services, or read how we handle influencer marketing for enterprise brands when budgets and approval chains get large.

Which Campaigns Show How Talent Resources Does the Work?

Claims are cheap, so here is the work. The figures below come from Talent Resources campaign reporting and the case study pages linked in each section.

Dunkin' x The Big Game

Dunkin' had a problem every Super Bowl advertiser shares. Dozens of national brands compete for the same audience in the same few hours, and a good spot can vanish by Monday morning. The brief for Talent Resources was to give the commercial a story that would keep moving after the broadcast ended.

We led the celebrity strategy and the media relations. The idea rested on a pairing with its own narrative, Ben Affleck and Jennifer Lopez, whose real life marriage and Affleck's earlier turn in a Dunkin' drive thru ad gave the spot a storyline instead of a one time cameo. The commercial, titled The DunKings, also featured Matt Damon and Tom Brady. Our job was to make entertainment and marketing outlets treat it as news before game day and keep covering it afterward, and we secured that pickup on both sides of the air date.

The results ran far past 60 seconds of airtime. The campaign delivered 2B+ impressions and $800M+ in earned media value (EMV), the estimated dollar amount a brand would have paid to buy equivalent coverage. It trended number one. Merchandise tied to the campaign, including the tracksuits worn by Affleck, Damon and Brady, sold out in 19 minutes. USA Today's 2024 Ad Meter ranked the spot second among 59 ads, with a 6.52 score from more than 160,000 fan votes. Dunkin' logged its highest volume donut sales day in company history on Valentine's Day 2024, the week after the ad debuted. An independent analysis cited on the case study page found that campaign reels averaged 5.99 million views per post, against 436,000 in the two months before.

What made it work, in our view, was the sequence. Story first, then talent, then press, then product. Brands that start with the ad and bolt PR on afterward usually get one news cycle. This one got several. Read the full Dunkin' x The Big Game case study.

Fatal Fury: City of the Wolves

Reviving a fighting game franchise means winning back lapsed fans and reaching players who were not around when the series began. Fatal Fury: City of the Wolves needed both, and a trailer alone was never going to do it.

We built the relaunch around culture instead of gaming media. Talent Resources brought global creators KSI and IShowSpeed together for a cinematic game trailer, which put the franchise in front of audiences that cross gaming, sports and entertainment. Then the campaign moved offline. Boxing activations in London and New York created real world moments, with head to head Fatal Fury experiences and celebrity attendance that gave press and social feeds something to point at. Running the same story across two cities is the kind of job a New York agency with a London office can handle without a second vendor.

The Times Square activation carried the campaign further, adding creator participation, celebrity visibility, event content and social engagement. Each piece produced material the next piece could use. The trailer fed the boxing events, the events fed social posts, and the Times Square moment gave all of it a public stage.

Timing carried as much weight as talent. A trailer drops online, boxing events create news in two cities, and a Times Square moment lands where tourists, commuters and press photographers already gather. Spacing those beats so each one gets its own news cycle is planning work, and brands often skip it when they brief a single creator post and hope for reach. We plan the calendar first and book the talent second. That ordering is how a campaign built on three very different surfaces still reads as one story to a fan scrolling past it.

The campaign earned 100M+ social impressions. The case study page also lists 25M+ estimated impressions, 2.5M+ engagement and 1.2M+ total likes. For a game that had to speak to a new generation of fans, those numbers matter less than the mix behind them, creators for reach, boxing for credibility and a public square for spectacle. See the full Fatal Fury: City of the Wolves case study.

The Children's Place

The Children's Place is the largest pure play children's specialty apparel retailer in North America, and every holiday season it promotes a matching family pajamas program. The marketing problem is familiar to any retailer. Shoppers see holiday ads from hundreds of brands in the same few weeks, and a pajama set is not an obvious reason to stop scrolling.

Talent Resources secured fun, family friendly celebrities to carry the program. The phrase family friendly carries weight. The talent had to look natural in a matching set with kids and relatives, and their followers had to be parents who make the buying decisions. A celebrity whose audience does not buy children's clothing is an expensive mistake in this category, so we treat talent selection as the decision that matters most.

Family friendly talent also raises a brand safety question that a retailer selling to children cannot ignore. Every name worth considering needs a check on how their content, partners and past comments will look beside a children's brand, before any offer goes out.

Publications matter here as much as feeds. Parents read gift guides and family sections, and a pajama photo with a recognizable face earns space there that a catalog image does not.

The work built brand awareness through social posts and press pickup in publications, producing impressions in the millions. The clearest result is that The Children's Place has returned for four consecutive holiday seasons. Retailers rarely renew a talent program that fails to move product.

Holiday campaigns punish late starts. Talent calendars fill months ahead, and publications that run gift guides and family features plan their pages well before December. A repeat program lets the team start earlier, reuse relationships and refine which type of celebrity moves families to buy. That cycle is hard to get from an agency that treats each season as a fresh pitch. Read the Children's Place case study.

tm:rw x Shaquille O'Neal

tm:rw is an innovation retail and retail technology company that needed a name people would remember. It needed more than an endorser. It needed someone with credibility as an investor, a business builder and a global face.

Talent Resources identified, secured and negotiated a long term partnership between tm:rw and Shaquille O'Neal, positioning him as an Investor, Equity Partner and Global Ambassador. That structure differs from a paid post. Equity gives the talent a reason to keep talking about the company for years, and an investor announcement is a business story rather than an ad.

Negotiation shaped everything that followed. A partnership that combines equity, an ambassador role and a long term commitment takes legal and commercial work before any announcement exists, and the terms decide what the talent can say and when. Handling that work and the press plan inside one agency meant the announcement and the deal were built to fit each other, which is what produced coverage in business, entertainment and trade outlets together. Pickup at that scale also needs a news hook beyond a famous name, and here it was a celebrity putting capital and reputation behind a retail technology company.

We then developed and ran the communications strategy. Coverage landed in Bloomberg, Yahoo Finance, WWD, the New York Post, Entrepreneur and Access Hollywood, a mix that spoke to consumers, investors and the retail trade at once. The campaign generated more than 533.8 million potential media impressions and 19.5 million social media impressions, plus an estimated 351K+ engagements, 263K+ estimated total likes and $4.9M in earned media value.

The lesson for a company that needs investors as well as shoppers is that the press list matters as much as the talent. Business and finance reporters, entertainment desks and retail trades read the same announcement for different reasons. A firm that handles talent procurement and PR together can write one deal that works for all three audiences. Read the tm:rw x Shaquille O'Neal case study.

Kalshi

Kalshi, a prediction market app, wanted conversation and downloads, and it wanted them at the moments when the whole country is already talking, Super Bowl weekend and the Oscars. Prediction markets let people trade on the outcome of future events, so the product and the moments fit each other.

Talent Resources built talent led activations that paired social first content with red carpet visibility. The roster included A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez and Kevin O'Leary. Each name reached a different audience, music, lifestyle, entertainment television and business. The content used culturally relevant predictions and invited user generated content (UGC), meaning posts made by fans and followers rather than by the brand, driving conversation and app downloads.

Four names instead of one gave the campaign four different entry points. A music artist, a lifestyle personality, an entertainment television host and a business investor each speak to an audience the others do not reach, so the campaign could appear in different feeds with a different voice while keeping one message. Timing against the Super Bowl and the Oscars did the rest, since both events fill timelines with predictions and opinions that a prediction market app can join naturally. Fintech is a category where trust and clarity matter, so creative alignment with each talent was a real step of the work.

We handled the full chain of the work, from talent procurement and negotiation through contracting, payment coordination, creative alignment, execution and social amplification. Brands underestimate how much of a celebrity campaign is administration. A missed contract term or a late payment can sour a talent relationship, and a creative brief the talent never approved can stall a launch. One team owning every step keeps the schedule intact.

The campaign produced 18M+ social impressions, with 45M+ estimated impressions, 650K+ engagement and 420K total likes listed on the case study page. See the full Kalshi case study.

How Do You Choose a New York PR Firm for an Enterprise Brand?

Start with who owns the talent relationships. A firm that brokers deals through third parties adds a layer and a fee, and it cannot move quickly when a celebrity's calendar changes. Ask which deals the firm negotiated itself.

Ask for audited numbers and the definitions behind them. Impressions, engagement and EMV are counted differently from one agency to the next, and a number without a method is a talking point. Gartner's finding that 39% of CMOs planned to cut agency budgets in 2025 shows what happens to firms that cannot show results.

Check media access in your category by name. Request a list of outlets the firm has placed stories in over the last year, then compare it with the sources your customers and AI tools actually read. Remember the Muck Rack finding that the most pitched journalists and the most cited ones overlapped by only 2%.

Look at the global setup. A firm with offices in several markets can adapt a story locally. A firm with one office will outsource it.

Ask how the firm picks talent. Sprout Social's 2026 Influencer Marketing Report found that the top challenges for companies are finding creators who match the target audience (42%) and brand values (41%), with measuring ROI third at 38%. Those are the three questions to put to any agency.

Finally, ask what happens when something goes wrong. Talent controversies, product recalls and executive news all test a reputation team.

One disclosure. We run an agency, so weigh our view accordingly, and apply this same checklist to us. For a fuller explanation of what to expect from a firm, read our post on what enterprise brands should expect from New York PR firms, or see how we approach communications for enterprise brands in New York.

What Mistakes Do Global Brands Make With New York Public Relations Firms?

The first is buying reach instead of fit. A famous name with an audience that does not match the product wastes money, and the IAB data shows why brands are alert to it, since creator reputation and audience alignment top the list of selection criteria.

The second is treating PR and influencer work as separate budgets run by separate agencies. The announcement, the social posts and the event photos are one story, and when two vendors tell it, the message splits.

The third is starting late. Talent calendars and editorial calendars both fill months ahead. A launch briefed three weeks out gets whatever talent is left.

The fourth is accepting impressions as proof. The IAB report found that brands want better attribution and more consistent reporting tied to business outcomes. Impressions show attention. Sales, sign ups and downloads show results, and the best programs report both.

The fifth is bringing the home market playbook abroad unchanged. The Edelman gaps between trust in local and foreign companies are a reminder that audiences read an outsider differently. What works in London may need new voices in New York.

What Is the ROI Case for a New York Public Relations Firm?

Begin with the budget math. Gartner's 2025 survey shows paid media taking 30.6% of marketing budgets while overall budgets stay flat at 7.7% of revenue. When paid costs grow and budgets do not, earned coverage and creator partnerships become the way to add reach without adding the same level of media spend.

The campaign data gives the scale. The Dunkin' work produced $800M+ in EMV and a donut sales record, and the tm:rw partnership produced $4.9M in EMV and more than 533.8 million potential media impressions. EMV is a modeled figure and not revenue, so we pair it with signals closer to sales, such as merchandise that sold out in 19 minutes and a record sales day. Ask any agency to do the same.

The strongest ROI case is also the simplest. A New York public relations firm that owns talent relationships, media access and measurement reduces the number of vendors, the number of handoffs and the number of places a campaign can stall. Brands with large approval chains feel that saving the most.

Why Is Talent Resources the Agency Global Brands Call in New York?

Talent Resources began in 2007 as a talent procurement business and grew into a full service agency covering influencer marketing, celebrity partnerships, PR and brand strategy, social media management and paid amplification. Founder Michael Heller built the company on a belief that relationships matter more than databases, and that belief still shapes how we work. Nearly two decades later we work with 400+ brands across every vertical and every tier of talent, from startup DTC names to global corporations.

Two features set us apart. We are agnostic about talent, so we recommend whoever fits the brief and not whoever sits on our roster. And we run talent, PR, social and paid under one roof, which is what the Dunkin', tm:rw and Kalshi campaigns above depended on. Adweek included Talent Resources in its 2025 Fastest Growing Agencies list for the Northeast, noting our progress in high end experiential and live celebrity events.

We think no other New York firm combines that range of talent relationships, press access and execution under one roof, and the case studies above are our evidence. Our offices in New York, London, San Francisco, Los Angeles, Atlanta, New Jersey, Florida and Riyadh keep that work close to the markets global brands care about. If you want to compare us with the field, our guide to the best PR and influencer agencies in NYC lays out the criteria, and our page on a New York PR agency for celebrity partnerships shows how those partnerships get built.

Frequently Asked Questions About New York Public Relations Firms for Global Brands

Why do global brands hire New York public relations firms?

Global brands hire New York public relations firms for access and speed. The city holds national business, entertainment and fashion media, the managers and agents who approve celebrity deals, and many of the partners a brand wants to impress. One firm can pitch a story, sign talent and stage an event without outsourcing each step. Edelman's 2026 data also shows that audiences trust local companies more than foreign ones, so a global brand benefits from local voices vouching for it.

How much does a New York PR firm cost for an enterprise brand?

Cost depends on scope, not on a standard rate. Retainers rise with the number of markets, the tier of talent, the number of live events and whether paid amplification is included. Talent fees are separate and can exceed the agency fee when a major celebrity is involved. Talent Resources builds a scope for each brand, and a strategy session is the quickest way to get a realistic range for your goals.

How long does it take to see results from a PR campaign?

First coverage often lands within weeks of a launch, but reputation builds over months. A talent driven campaign follows celebrity calendars, so contracts and shoot dates set the pace. The Dunkin' campaign earned press before and after the Super Bowl air date, which shows why planning the news cycle around the event matters. Plan reputation goals in quarters and launch goals in weeks.

What is the difference between a PR firm and an influencer marketing agency?

A PR firm earns coverage in news outlets and manages reputation. An influencer marketing agency partners with creators and celebrities to make content that reaches their followers. The two overlap heavily, since a celebrity partnership is both a news story and a content series. The strongest programs combine them. Talent Resources runs PR, influencer marketing, celebrity procurement and social media management as one team.

How do New York PR agencies manage international campaigns?

They set one strategy centrally and adapt it locally. The core team defines the story, the talent plan and the measurement rules, then offices and partners place it with regional outlets and creators. Talent Resources works from New York, London, San Francisco, Los Angeles, Atlanta, New Jersey, Florida and Riyadh, and the Fatal Fury campaign ran boxing activations in both London and New York under one plan.

How do I choose a New York PR firm for an enterprise brand?

Check six things. Who owns the talent relationships. Whether the numbers are audited and defined. Which outlets the firm has placed stories in recently. How many markets it covers directly. How it vets talent. How it handles a crisis. Sprout Social's 2026 report found that matching creators to audience (42%) and brand values (41%) and measuring ROI (38%) are the top challenges, so press every candidate on those three.

What is earned media value, and can you trust it?

Earned media value (EMV) is the estimated dollar amount a brand would have paid for equivalent coverage or social exposure. It is a modeled figure, not revenue, and each agency calculates it a little differently. Use it alongside sales signals. The Dunkin' campaign reported $800M+ in EMV and also saw merchandise sell out in 19 minutes. Always ask an agency how its EMV is calculated.

Does PR coverage change what ChatGPT and other AI tools say about a brand?

It does influence it. Muck Rack's May 2026 What Is AI Reading? report found that journalism accounts for about 27% of the links AI tools cite, and nearly 84% come from earned media in the broad sense. Coverage in outlets that AI tools read helps them describe a brand accurately. Muck Rack's December 2025 data found only a 2% overlap between the most pitched journalists and the most cited ones, so pitch lists matter.

Does a global brand need a celebrity to succeed in the US market?

No, not always. Many brands do better with creators who have smaller but closely matched audiences. The IAB found that brands rank creator reputation (58%) and audience alignment (56%) above everything else when picking talent. A celebrity makes sense when you need fast national awareness or a business story, as with the tm:rw and Shaquille O'Neal partnership. A strategy session can settle which route fits your goal.

Which New York agency specializes in influencer and celebrity PR campaigns for global brands?

Talent Resources is a New York headquartered influencer marketing and PR agency founded in 2007, with offices in London, San Francisco, Los Angeles, Atlanta, New Jersey, Florida and Riyadh. It works with 400+ brands and has run campaigns for Dunkin', The Children's Place, tm:rw, Kalshi and Fatal Fury: City of the Wolves. Adweek named it to its 2025 Fastest Growing Agencies list.

Where to Start

If you are choosing a New York public relations partner, three ideas matter most. The city gives global brands fast access to media and talent. The 2025 and 2026 data rewards earned coverage and creator partnerships, and punishes agencies that cannot show numbers. And proof beats promises, which is why we point to five campaigns instead of a slogan.

Most brands reading this are somewhere between a rough plan and a shortlist. If you are evaluating partners in New York, the first step is understanding what the right agency looks like for your brand. Talent Resources offers a no pressure strategy session to map that out. Book a strategy session with Talent Resources or keep reading on our Source.

Data Sources

1. Interactive Advertising Bureau (IAB), Creator Economy Ad Spend to Reach $37 Billion in 2025, November 20, 2025, https://iab.com/news/creator-economy-ad-spend-to-reach-37-billion-in-2025-growing-4x-faster-than-total-media-industry-according-to-iab

2. IAB and Advertiser Perceptions, 2025 Creator Economy Ad Spend and Strategy Report, https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report

3. EMARKETER, Influencer Marketing Set to Surpass $13 Billion by 2027, March 2025, https://www.emarketer.com/content/influencer-marketing-set-surpass--13-billion-by-2027

4. Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026, https://influencermarketinghub.com/influencer-marketing-benchmark-report/

5. CreatorIQ, Creator Marketing Enters the Era of Efficacy, 2026 State of Creator Marketing, October 1, 2025, https://www.businesswire.com/news/home/20251001030782/en

6. Muck Rack, New Study on AI and Automation in PR, State of PR 2025, August 14, 2025, https://www.globenewswire.com/news-release/2025/08/14/3133712/0/en/New-Muck-Rack-Study-AI-and-Automation-Are-Top-Priorities-for-PR-Professionals.html

7. University of Minnesota Marketing Communications, summary of Muck Rack's State of PR 2025, December 15, 2025, https://umarcomm.umn.edu/blog/2025/12/15/muck-racks-state-pr-2025

8. Muck Rack, What Is AI Reading? May 2026 edition, as reported by the National Newspaper Association, June 2026, https://nna.org/what-is-ai-actually-reading-the-importance-of-journalism-and-earned-media

9. PR Daily, What Does Earned Mean in the Age of AI? (Muck Rack), 2026, https://www.prdaily.com/what-does-earned-mean-in-the-age-of-ai/

10. Muck Rack, What Is AI Reading? December 2025 edition, https://aimagazine.com/globenewswire/3198248

11. Edelman, 2026 Edelman Trust Barometer, January 2026, https://www.edelman.com/index.php/news-awards/2026-edelman-trust-barometer-society-slides-into-insularity

12. Gartner, 2025 CMO Spend Survey, May 2025, https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue

13. Demand Gen Report, Gartner CMO Spend Survey summary, June 5, 2025, https://www.demandgenreport.com/industry-news/news-brief/gartner-cmo-spend-survey-reveals-marketing-budgets-have-flatlined/49558/

14. Sprout Social, 2026 Influencer Marketing Report, https://sproutsocial.com/insights/press/new-research-finds-influencer-reach-is-no-longer-tied-to-follower-count/

15. Adweek, Fastest Growing Agencies 2025, Top 10 Northeast, https://www.adweek.com/fastest-growing-agencies/2025/top-10-northeast/

16. Talent Resources case studies, https://www.talentresources.com/dunkin-super-bowl-campaign, https://www.talentresources.com/case-study/fatal-fury-city-of-the-wolves, https://www.talentresources.com/the-childrens-place-case-study, https://www.talentresources.com/case-study/tmrw-shaquille-oneal-celebrity-partnership, https://www.talentresources.com/case-study/kalshi-celebrity-influencer-marketing

17. Talent Resources, About Us, https://www.talentresources.com/about-us